Marketing DDLJ

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Watching DDLJ yet again made me realize that Raj has been the greatest marketing executive of love...

He re-branded himself by changing from ‘the guy moms warn about’ to ‘the guy moms love to want for their daughters’; he used B2B service to get himself introduced to the girl’s family; he never fails to feed the pigeons to impress girl’s dad, that’s customer loyalty program; fantastic brand recognition as ‘the guy who stole beer’; gets customer feedback by being beaten in the end; and his use of emotional appeal advertised him as ‘the guy who loves the girl the most in the world’.

Thus, was sold one of the greatest love stories of our time!

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